Dulces Vero

Dulces Vero is one of Mexico's most iconic confectionery companies, known for sweets such as Picafresa, Vero-Elotes, and Vero-Mango, among many others that have delighted generations in multiple countries. I had the privilege of working for the brand from 2005 to 2021, a 16-year career filled with creative challenges, constant learning, and lots of fun. Key Contributions: 1. Led brand identity implementation and creative strategies during two professional stages: as part of the creative team (2005-2010) and later as Area Coordinator (2011-2021). 2. Contributed to brand standardization, global communication campaigns, product concept development, and seasonal launches. 3. Participated in FDA and NOM-051 packaging updates for both export and domestic markets. 4. Acted as a strategic link managing multiple projects for internal clients like Marketing, R&D, Technical Packaging, Trade Marketing and Export Marketing.

Looking back on my time at this wonderful company, what I treasure most is the opportunity to have worked alongside an extraordinary multidisciplinary team — incredibly talented people, each bringing their own expertise and passion to the table. But above all, I will forever be grateful to the amazing members of my design team. I learned so much from them, and their talent, dedication, and creativity left an indelible mark on both my professional journey and the history of the Dulces Vero brand.

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